TOKYO, Japan, October 29, 2009 - Honda Motor Co., Ltd. announced that the Committee of Japan Automotive Hall of Fame had awarded its Car of the Year 2009-2010 to the Insight hybrid vehicle. The NonProfit Organization cited the following three factors in conferring the award on the Insight:
- 1.The strategy of affordable pricing Honda used in marketing the hybrid vehicle Insight
- 2.The Insight's balance of driving performance and environmental performance
- 3.Honda's origiinal hybrid system, Integrated Motor Assist (IMA), a technology that allows for high-speed performance while achieving high fuel economy
Designed to set the standard of compact cars for a new era, the Insight combines outstanding environmental performance based on Honda's original hybrid system with a fun, responsive driving and an efficient, versatile packaging. In addition, pricing starts at an affordable ¥1,890,000*. Enthusiastically received by customers, in April 2009 the Insight became the first hybrid vehicle to achieve the status of the best-selling automobile among new vehicle registrations in Japan in a calendar month.
- *Manufacturer's suggested retail price including consumption tax for the G-type
Insight G (foreground), Insight LS (background)