Honda-The Power of Dreams
Insight Hybrid Vehicle Wins Japan Automotive Hall of Fame Car of the Year 2009-2010

TOKYO, Japan, October 29, 2009 - Honda Motor Co., Ltd. announced that the Car of the Year Japan Supervisory Board has awarded the Car of the Year Japan 2009-2010 to the Insight hybrid vehicle. Designed to set the standard of compact cars for a new era, the Insight combines outstanding environmental performance based on Honda’s original hybrid system with a fun, responsive driving and an efficient, versatile packaging. In addition, pricing starts at an affordable ¥1,890,000.* Enthusiastically received by customers, in April 2009 the Insight became the first hybrid vehicle to achieve the status of the best-selling automobile among new vehicle registrations in Japan in a calendar month.

Insight G (foreground), Insight LS (background)

Insight G (foreground), Insight LS (background)


“We’re very proud that the Insight has been selected as the Car of the Year Japan from the many new models on the market. This award provides us another opportunity to emphasize our strategy of helping to conserve the environment by putting hybrid vehicles with outstanding environmental performance in reach of as many people as possible through affordable pricing. The award also serves to honor our suppliers and the many other people who have worked so hard to make the Insight a success. Going forward, we will continue to develop products like the Insight that bring joy to our customers,” said Takanobu Ito, President and CEO, Honda Motor Co., Ltd.
* Manufacturer’s suggested retail price including consumption tax for the G-type