News Releases 2008
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CorporateJapanJanuary 28, 2008

Honda Breaks Global Sales and Production Records in 2007


January 28, 2008 – Honda Motor Co., Ltd., announced continued growth, with high demand and record sales for its automobiles and motorcycles across the world.

In 2007, Honda supplied its products to 23,335,000 customers worldwide, up 3% on the previous year.

Global sales of automobiles rose 6% to a record 3,767,000, driven by demand in many of the emerging markets around the world, in particular China, South America and Eastern Europe supported by a solid sales increase coming from the U.S.

Sales of motorcycles rose 7% to a record 13,476,000, with high demand in Asia and South America. Honda continues its position as the world’s largest motorcycle manufacturer.

Sales of Power Products declined slightly, down 5% to 6,092,000.

Automobiles
Five of Honda’s six global sales regions achieved record sales results.
China rose 31% to 428,000, South America by 30% to 117,000, Europe/Middle East/Africa by 23% to 480,000, Asia/Oceania by 9% to 343,000 and North America, Honda’s largest market , by 3% to 1,776,000.

Motorcycles
Two of Honda’s sales regions achieved record sales results with South America up 25% to 1,534,000 and Asia/Oceania up 4% to 9,596,000. China also showed a major growth with sales up 29% to 1,166,000.

Production
Global production records were broken for both automobiles and motorcycles.
Automobiles production increased 8% to 3,911,000 compared with 2006. Motorcycle production also grew by 6% to 13,658,000 – again a substantial increment on the year before. These increases took place outside of Japan, representing the continued success in Honda’s global policy of producing close to those markets where demand exists.

< Motorcycles >

Unit (thousands)
2006
2007
Result Result % Change
Global Sales 12,620 13,476* 107%
  Japan 351 331 94%
  Outside of Japan 12,269 13,145* 107%
    North America 544 470 86%
    South America 1,224 1,534* 125%
    Europe, the Middle & Near East and Africa 396 377 95%
    Asia and Oceania 9,197 9,596* 104%
    China 906 1,166 129%
Global Production 12,852 13,658* 106%
  Japan 574 482 84%
  Outside of Japan 12,277 13,176* 107%
  *Record results
· Motorcycles: including ATVs
· North America: including Mexico
· Production in Japan: Completely built unit (CBU) + complete knock-down (CKD)
· Production outside of Japan: CBU at local plants excluding CKD (including some preliminary figures)



<Automobiles>
Unit (thousands)
2006
2007
Result Result % Change
Global Sales 3,550 3,767* 106%
  Japan 702 621 89%
    Registrations 417 398 95%
    Mini vehicles 284 223 79%
  Outside of Japan 2,847 3,145* 110%
    North America 1,724 1,776* 103%
      (U.S. only) 1,509 1,551* 103%
    South America 90 117* 130%
    Europe, the Middle & Near East and Africa 390 480* 123%
      (Europe) 309 376* 122%
    Asia and Oceania 315 343* 109%
    China 326 428* 131%
Global Production 3,633 3,911* 108%
  Japan 1,332 1,331 100%
  Outside of Japan 2,300 2,579* 112%
Export sales from Japan 627 707 113%
  *Record results
· North America: including Mexico
· Europe: West/Central/East Europe + Russia and Ukraine
· Production in Japan: CBU + CKD
· Production outside of Japan: CBU at local plants excluding CKD (including some preliminary figures)
· Export sales from Japan: CBU + CKD


<Power Products>
Unit (thousands)
2006
2007
Result Result % Change
Global Sales 6,400 6,092 95%
  Japan 527 535* 102%
  Outside of Japan 5,873 5,556 95%
  *Record results
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