Honda-The Power of Dreams
Honda Marine Recognized By J.D. Power And Associates

Miami, U.S.A., February 15, 2007– Honda Marine announced that its EFI outboard engines ranked "Highest in Customer Satisfaction with Four-Stroke Outboard Engines" in the J.D. Power and Associates 2007 Marine Engine Competitive Information Study. Honda has received the four-stroke EFI outboard award for three consecutive years.




Honda Marine engines scored 939 out of a possible 1,000 points, the highest total since the award's inception. The study also reported an increasing awareness among boat owners that higher-technology engines deliver a superior overall boating experience. Further, the study showed an increase in demand for quiet, efficient, clean-running engines. "Receiving this recognition for the third consecutive year further illustrates Honda's commitment to building superior products with outstanding performance and unparalleled reliability," said John Fulcher, senior manager, Honda Marine. "The acknowledgement by J.D. Power and Associates reflects that Honda and its dealers are delivering on their promise to provide customers with an outstanding sales and service experience."

J.D. Power and Associates presented the award to Honda during a ceremony today at the Miami International Boat Show. Best known for its work in the automotive industry, J.D. Power and Associates has, in recent years, expanded to serve a number of other industries, including marine engines.

Honda Marine, a division of American Honda Motor Co., Inc., manufactures and markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by environmentally advanced 4-stroke engines.