Honda-The Power of Dreams
Honda Begins Beach Clean Project
Goal is to ensure beautiful beaches for future generations

TOKYO, Japan, May 10, 2006– Honda Motor Co., Ltd. announced plans to begin a voluntary beach clean-up project in mid-May 2006, as a part of Honda’s community citizenship activities in Japan.  To achieve this, Honda has developed an easy-to-operate, lightweight, towable beach cleaner with a simple design and formed a beach cleaning caravan composed of current and retired Honda associates. (For the first year, the project will begin on May 16, 2006 at Katase Beach in Fujisawa city, Kanagawa prefecture, with plans to clean approximately 20 beaches in Japan by the end of March 2007.)  

Collecting pieces of wood, net, rope plastic bags etc.
Collecting plastic bottles, cigarette butts, trash from fireworks, pieces of glasses, oil balls, etc.

*These photos were taken with the prototype of Honda’s beach cleaner

The towable beach cleaner developed by Honda has a simple structure applying the functions of a rake and sieve. The following two types of attachments will be used depending on the types of beach sand and litter:
  Sand rake type that hooks and collects litter with a sand pins function.
  Sand screen type that churns up the surface of the sand and separates litter from sand by a sand screen (sieve) function.

This easy-to-operate, easy-to-maintain, lightweight, and compact beach cleaner is also more friendly to the ecosystem. In addition, by churning up the surface of the sand, it becomes possible to collect litter which is buried beneath the surface of the sand. As a result, beach cleaning activity is expected to achieve higher efficiency.

The beach cleaning caravan, to be composed of approximately 15 volunteer members of Honda’s current and retired associates, will be formed to manage implementation of all activities and to evolve this project as an activity deeply entrenched in each local community.

To date, Honda has undertaken a number of community citizenship activities to protect the global environment, such as Honda’s Joyful Forest Project, a far-reaching 30-year desert afforestation plan to establish a green farmstead in a desert area in China (begun in 2000), and forestry preservation activities led by Honda headquarters and several local production plants in Japan (in Saitama, Hamamatsu, Kumamoto, Suzuka, and Tochigi). Honda will continue its commitment to proactively implement such community activities as part of its “commitment for the future.”