Honda-The Power of Dreams
Honda launches "We love challenges" Asian ad campaign

BANGKOK, Thailand, July 21, 2005– Honda Motor Co. today launched a year-long, Asia-wide corporate advertising campaign built around the Company's unique corporate culture of embracing challenges in pursuit of dreams, according to information released by Asian Honda Motor Co., Ltd., Honda's Bangkok-based Asia-Oceania Regional Headquarters.



Commenting on the campaign, which uses both print and television media, Satoshi Toshida, Senior Managing Director and Chief Operating Officer, Asia-Oceania Region, Honda Motor Co., Ltd. said Honda wished to communicate its unique corporate culture throughout key, high-growth Asian markets.

"This year Honda expects to serve 21.9 million motorcycle, automobile and power product customers, nearly half of them in Asia-Oceania," noted Toshida, "so we believe its very important that they understand what drives Honda to excel, what has driven us to become one of the world's leading, advanced-technology mobility companies."

Toshida added that "for Honda, striving to turn our dreams for our customers into reality - to make the impossible, possible - is part of our corporate DNA. It's what our founder, Soichiro Honda, called our Challenging Spirit."

The campaign will run on Discovery Channel, Animal Planet, MTV and Star Movie cable television channels and in local editions of Newsweek, Time and Reader's Digest magazines.

By linking the campaign's "We love challenges" theme to Honda's global "The Power of Dreams" corporate slogan, Honda hopes to demonstrate how its leadership in cutting-edge technologies such as ASIMO, the world's first humanoid robot, and fuel cell vehicles brings multiple benefits to the everyday products bought by its millions of customers.

For further information;
Website: http://www.welovechallenges-honda.com/