Honda-The Power of Dreams
Honda Begins Automobile Sales in Korea

Seoul, May 10, 2004 --- Honda Korea Co., Ltd., Honda’s subsidiary in Korea, today announced plans to begin the import and sales of automobiles in the Republic of Korea.  Sales will begin May 20, with the Accord Sedan.

Based on the North American version of Accord that was first introduced to the US market in September 2002, the model to be sold in Korea has been modified to meet the needs and preferences of customers in Korea.  The Accord achieves high quality, reliability and safety as well as excellent driving performance, interior space, functionality and sporty styling.  The sales price for the 3.0-liter V6 model will be 38.9 million won, and 33.9 million won for the 2.4-liter model.  The Accord sold in Korea will be manufactured in Honda’s plant in Saitama, Japan.

Honda Korea is in the process of developing its own dealer network to handle automobile sales, service and parts sales. Honda Korea plans to establish four dealers this year – three in Seoul and one in Pusan – with the first Honda dealer in Seoul to begin operation, May 20, 2004.

Since the Asian currency crisis of 1997, the Korean automobile market has become one of the largest markets in Asia with annual sales of 1.32 million units in 2003. The market for imported automobiles grew to the size of approximately 20,000 units in 2003 due to policy changes including a gradual tariff reduction and the end of an embargo on Japanese auto imports which took place in 1999.

In preparation for entering the Korean import automobile market, in 2003, Honda added responsibility for automobile sales to its existing motorcycle sales subsidiary, Honda Motorcycle Korea, and renamed the company Honda Korea. In addition, the amount of capital was increased from the previous 3 billion won to the current level of 12 billion won.



About All New Accord

Type and Price

2.4 i-VTEC

2.4 Liter In-Line 4 engine

33.9 million won

3.0 V6 VTEC

3.0 Liter V6 engine

38.9 million won

Main Features

5-speed automatic transmission

SRS airbag system for driver and front-seat passenger

Side airbag system for driver and front-seat passenger

Side curtain airbag system (available only on V6 model)

ABS (4-wheel anti-lock brake system)

TCS (traction control system) (available only onV6 model)

Right-and-left independently controlled automatic air conditioner

In dash 6-CD changer with AM/FM tuner

Real leather seats

Driver’s seat lumbar support

Aluminum wheels

Fog lights

Keyless entry

Sun roof (available only on V6 model)


About Honda Korea Co., Ltd.

Established:

October 2001

Capital:

12 billion won

Capitalization Ratio:

98.75% Honda Motor Co., Ltd.

Representative:

President, Woo Young Chung

Location:

Seoul Metropolitan City

Employment:

38 associates

Business activities:

Import, sales and after-sales service of motorcycles and automobiles