|Honda Begins Sales of New 50cc Scooter in China|
|Tianjin, June 24, 2004 -- Sundiro Honda Motorcycle Co., Ltd., Honda’s motorcycle production and sales joint venture in China, has begun sales in the Chinese market of the 50cc scooter, “Ziyou Today” (known as “Today” in Japan).
Ziyou Today achieves excellent environmental performance, adopting the EURO1 emission standard required in China and offering high fuel efficiency. In addition, Ziyou Today offers enhanced features, including an anti-theft system. This high quality and highly reliable scooter is being launched to offer new value for customers in China. The annual sales target of the Ziyou Today is estimated at around 50,000 units.
Ziyou Today is the Chinese version of Today, first introduced to Japan in August 2002. Sundiro Honda has been manufacturing and exporting Today to nine countries around the world, including Japan, Australia, New Zealand, and Mexico. In Japan, Today has been well-received with total sales of more than 200,000 units from its introduction in August 2002 through May 2004.
The Chinese motorcycle market is estimated at 12 million units in 2004, with 50cc scooters estimated to account for 1 million of that total.
Honda launched the new 125cc Cub model, Xin Gainian, earlier this month. In addition, a new 125cc scooter, the first model to be designed and developed by Honda’s local R&D facility in Shanghai, will be introduced later this fall.
About Ziyou Today