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|Honda Increases Automobile Production Capacity in China|
December 18, 2002 --- Guangzhou Honda Automobile Co., Ltd., Honda's automobile
production and sales joint venture
in China, will increase its yearly production capacity to 240,000 units by spring
2004. Guangzhou Honda is currently in the process of increasing capacity from
50,000 to 120,000 units a year by February 2003. The latest capacity increase
was deemed necessary in response to the continuing expansion of the Chinese passenger
The new expansion project includes additional investment of approximately 660 million yuan (¥10 billion) to expand the facilities, including the assembly plant building and additional sub-assembly lines. Guangzhou Honda expects plant employment to increase from 2,400 to 3,400 associates by spring 2004.
After the expansion is complete, the production line at Guangzhou Honda will incorporate Honda's "New Manufacturing System" to become a mass production operation with a high level of efficiency and flexibility equivalent to other Honda production bases in Japan, North America and Europe. The New Manufacturing System improvements include more flexible welding equipment, functional process zones on the main assembly line with quality assurance within each zone, a standardized main assembly line with sub-lines absorbing processes that fall outside common assembly parameters, and an enhanced workplace environment.
As Guangzhou Honda plans to launch the all-new Accord in January 2003 and the Fit Saloon (sold as the Fit Aria in Japan), the third production model to go into production in summer 2003, the company will make full use of the increased production capacity to respond to the ever-diversifying needs of the Chinese market. Guangzhou Honda began building the Odyssey minivan in spring 2002.
The production and sales of Guangzhou Honda have been increasing at a faster pace than initially anticipated since production began in March 1999. Production results for 2002 are expected to reach 59,000 units, with cumulative production through the end of 2002 expected to exceed 152,000 units, and production for 2003 forecast at 112,000 units.
In addition, Guangzhou Honda will increase the number of dealers from approximately 130 to 200 by the end of 2003. This is the first sales and service dealer network in China to be developed by a manufacturer, integrating auto sales and service into one organization, including maintenance service, parts supply and communication with customers.
Current Outline of Guangzhou Honda Automobile Co., Ltd.