|Honda to Integrate Motorcycle Sales in Japan|
| Tokyo, May 23, 2001 --- Honda Motor Co., Ltd., announced today that it plans to establish Honda Motorcycle Japan Co., Ltd. (referred to as "HMJ"), an integrated motorcycle sales company that will strengthen its motorcycle business operations in Japan.
The new company, with headquarters in Tokyo, will combine all Honda motorcycle sales functions and supervise the overall motorcycle business in Japan. HMJ will start operations on August 1, 2001.
HMJ will integrate three existing wholesale companies, Honda Nirin Higashi-Nihon Co., Ltd., Honda Nirin Chubu Co., Ltd. and Honda Nirin Nishi-Nihon Co., Ltd. The new company also will assume the functions of Honda's Motorcycle Sales Division, Regional Sales Operations (Japan) and the divisions supporting domestic motorcycle sales in Japan.
These changes will enable HMJ to handle all functions in motorcycle sales operations, including motorsports-related activities and advertising, as well as such sales functions as product planning, marketing, new motorcycle sales, used motorcycle sales, parts and accessories sales.
This integration will also enable HMJ to oversee market-oriented product planning and sales activities from a vantage point in close touch with customer needs, leading to more efficient operations and increased customer satisfaction. HMJ is aiming for motorcycle sales of 500,000 units in Japan in fiscal year 2003.
Specific plans include the following:
Honda established its Regional Sales Operations (Japan) in April 2001, as part of its effort to achieve self-reliance in regional business operations, to handle all responsibilities in sales-related areas for all product categories including motorcycles, automobiles, power products and parts and accessories in Japan. Honda established HMJ based on its policy of promoting self-reliance in regional operations, with the aim of achieving more market-oriented motorcycle operations in Japan.
Profile of Honda Motorcycle Japan Co., Ltd.
Domestic Motorcycle Sales Operations