| Tokyo, March 17, 1998 --- Honda Motor Co., Ltd., founded in 1948, celebrates its 50th anniversary this year. With the slogan of Thank you, Let's Have Fun and Have Dreams, the company has a number of special programs and events held at the Honda World at Twin Ring Motegi, Tochigi Prefecture.
- Creation of Honda World
Twin Ring Motegi was designed to let visitors experience the excitement and joy
of motorsports as well as to serve as a source of information regarding our mobile
society where people can learn about driving safety. This unique complex, featuring
two different circuits, provides many kinds of information for the automotive
society.
On site, a number of products representing the company's 50-year history are
exhibited in the Honda Collection Hall.
Additionally, Honda Fan Fun Lab will be open to the public for a limited period
of one year. This special facility highlights some of the company's current activities
and R&D programs for the future.
These three facilities form the Honda World where one can look at both the
past and present activities of the company as well as future technologies and
themes.
- Vision for the 21st Century
Honda will issue a booklet entitled Your Song is Honda's Song to express the company's
visions for the 21st century. On the occasion of Honda's 50th anniversary, the
company again recognizes a new challenging spirit toward the 21st century.
- Compilation of Corporate History
Approximately 400 people in the company are involved in the compilation of the
Honda Corporate History, which will be completed in March 1999. It will be made
available not only as a book, but also through inter-company LAN network and Internet
exposure. The company's activities abroad are also featured.
- Thank You from Honda Fiesta
The main event in the 50th anniversary program will be held at Twin Ring Motegi
on October 4th (Sun.), 1998. Honda is planning various programs to thank each
one of their supporters over the last 50 years. Legendary racing drivers and riders,
with marvelous achievements to their credit, will also be invited.
- Honda History Exhibition
Thanking neighbors of Honda facilities, Honda exhibits old Honda products, valuable
references and memorable photographs. The exhibition will begin in Asaka City,
Saitama Prefecture, in April, then at Aoyama headquarters in May. The program
will tour around a total of eight domestic and international Honda operations.
- Honda World Experience Tour
All Honda employees and their families are invited to visit the Honda World for
a deeper understanding of Honda's history, current activities, and its future.
Through these special programs and events, Honda wishes to extend special
thanks to those who have supported us for 50 years. At the same time, the 50th
anniversary should mark a step forward toward another challenge in the 21st century.
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March 17, 1998