|| Printer Friendly|
|Accord--Accord, Torneo, Accord Wagon|
| Tokyo, September 4, 1997
Seeking to Achieve a New AccordIn May 1976, Honda brought out a new car to the world. The "Accord".
The name "Accord" bore Honda's desire for accord and harmony between people, society and the automobile.
Developed to redefine the concept of the world's best family car, export sales started the year of its debut.
Following 21 years and five generations of evolution and development, together with the accompanying increases in sales and production, the Accord is now a household name in over 140 countries around the world.
The sixth generation Accord we are introducing today represents another major evolution in its history.
As a true world car, it has been developed over a common platform. Yet each region of the world will build its own specific version to best match local needs.
As a result, the New Accord series for Japan has been designed to best meet the particular needs of the domestic market. It incorporates many advanced technologies to increase functionality and create new values for the satisfaction of an ever larger public.
The line-up is composed of the Accord, the New Torneo, and the Accord Wagon.
As we approach the 21st Century, the Accord has already started its journey toward an ever higher level of world accord.
The Accord's History
Up to the present, and into the future.
The history of the Accord, spanning five generations over 21 years, is the legacy
of Honda's unremitting effort to achieve "accord" between people, society,
and the automobile through advanced technology. Using Honda's experience
in FF (front-engine/front-wheel drive) technology, the Accord was introduced
in 1976 as a statement to the world. This "car worthy of the world" -- heritage
continues to this day. Through technology that places a high priority on
people, each new generation of the Accord has continued to build on the
high reputation of its predecessors, both in Japan and throughout the world,
as a car that proposes new values. From its beginning as a three-door hatchback,
it shifted to a sedan configuration as the basic model, while adding coupe
and station wagon models. This response to diversified needs may be yet
another of the reasons why the Accord continues to be loved throughout the
world. Far from resting on its past achievements, Honda is ever-intent on
demonstrating leadership in each new era. In conjunction with advanced technology,
the Accord continues on its evolutionary path.
|The Accord is born in response to the energy crisis and stricter controls on emissions. It incorporates low fuel consumption and anti-pollution measures, while realizing roominess, performance and style.||
|Striving toward quality leadership in the compact car category, it is a crystallization of technological excellence not only in the mechanism but in the exterior, interior, and accessories.||
|Its stylish aerodynamic shape, while realizing added roominess, is developed to realize every criterion for sportiness. The creation of a new set of values.||
|Striving to create the ideal compact sedan for the '90s, Honda starts a new page seeking out what the car's basic functions are, creating a sedan that puts the highest priority on people.||
|Seeking to create the next-generation car that measures up to world standards for safety, low-fuel consumption, and environmental concern, while maintaining the joy of driving, this Accord proposes a new ideal.||
| A new approach to car making, to respond to local
needs throughout the world.
The Japan-best domestic model:
Debut of the
New Accord & Torneo
New Accord Wagon
Accord--A Worldwide ProductThe Accord was the first Japanese passenger car to be produced in the United States of America.
In response to worldwide needs, it continues to define the sedan.
Accords are being produced in 11 locations around the world
Accord--A Worldwide ProductFrom the birth of the first-generation Accords in 1976 and their export to the United States that same year, the Accord quickly reached the production milestone of 1 million units in 1980. In 1982, Honda's plant in Ohio began the first localized production of passenger cars by a Japanese automaker in the U.S. Since then, the Accord has continued to expand its presence in world markets. Presently produced in 11 countries in four regions of the world, Accords are sold in more than 140 countries.
Behind this achievement is an extremely high level of quality, with uniform, consistent standards achieved throughout the world. That quality is an essential for staying in tune with user needs while defining the role a sedan should assume. To continue to meet that goal, Honda's production bases stand shoulder to shoulder, people of different nationalities and customs united in manufacturing the Accord. And now, building on this basic posture, production of the Accord is assuming a new orientation so that production centers can meet the needs of each region in even greater depth.
World Accord ConceptA new approach to car building that optimizes production for each region. To make "the right Accord for each region" possible, we have developed a flexible platform to be shared throughout the world.
The Accord: Beloved by owners in over 140 countries around the world. For Honda to maintain its world leadership as a sedan in each successive generation, it has constantly striven to take up the challenge of innovative auto making. From this has come the concept of segmenting production of Accords in Japan, the U.S., Europe and Asia, to respond more precisely to local user needs.
The environment in which cars exist changes with the times. As markets in each country mature, changes may involve differences in road size or traffic conditions within a country, or differences in the physical size, lifestyles or values of the inhabitants. Particularly in the case of a family's first car, there is no room for compromise: demands and requirements are wide and varied.
Honda, based on its philosophy of "manufacturing where demand exists," is promoting localized manufacturing, and continues to elevate product precision in each manufacturing center. Now it has merged these two trends so that each staff member engaged in aspects of development, production, sales, quality, procurement, and so on is able to grasp these trends simultaneously and in the same dimension, in order to realize both "development of most appropriate concepts for each region" and "truly high manufacturing efficiency."
These have been made possible using a worldwide flexible platform embodying Honda's best in FF (front-engine/front-wheel drive) car technology. This nucleus has been the basis for establishing product concepts specific to each region. Our flexible approach permits tailoring such attributes as body size or shape to the specific needs and preferences of each region.
The result of this is the realization of a "World Accord," a true world car that is achieving harmony with people and their society in different regions of the world.
Japan Accord ConceptBringing together the best in Honda's technology to create the Japan-best New Accord Series. Seeking advanced high performance at the world's highest standard.
For the simultaneous development of two sedans and one station wagon--the
New Accord/Torneo and New Accord Wagon--Honda embarked on a grand concept common
to these three models.
Having secured these two basic attributes, then, to supply the touches that
makes it an Accord,
And while fulfilling these technical requirements,
Honda has applied all of its technical expertise to bring together these attributes, achieving the creation of advanced, high performance sedans and wagon that set new world standards.
Accord Concept and Technology
New Accord Series, Concept and TechnologyAdvanced, high-performance sporty sedan
Accord & Torneo
Advanced, high-performance sporty wagon