Fiscal 2005 Results
Unit sales of Honda motorcycles, all-terrain vehicles (ATVs) and
personal watercraft (PWCs) in fiscal 2005 posted a solid 13.9%
increase, to 10,482,000 units. This was due to an outstanding
performance in Asia, where we reported a significant jump in sales
of finished products by Honda and its subsidiaries, as well as in
motorcycle component parts sets supplied for mass production to
affiliates accounted for under the equity method. Sales of 100%
locally procured Honda motorcycles produced and sold by affiliates
in India and China increased significantly, to around 1 million units.
As a result, net sales grew 10.2%, to ¥1,097 billion, despite the
negative impact of yen appreciation against the U.S. dollar. Operating
income rose 63.4%, to ¥69.3 billion, and the operating margin
was 6.3%. Our operating income figure does not include earnings
from our affiliates accounted for under the equity method in
Indonesia, India and China. However, their earnings are included
in Honda’s consolidated net income results. |
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Japan
In Japan, where the market remained sluggish, unit sales were
down 6.2%, to 378,000 units. Sales of mini-sized motorcycles
(126cc–250cc) were up, supported by strong sales of scooters,
as were sales of small-sized motorcycles (over 250cc), which
benefited from healthy sales of sports bikes. However, sales of
50cc and smaller models and second-class motor-driven cycles
(51cc–125cc) declined.
With respect to mini- and small-sized motorcycles, in July 2004
we unveiled our fourth Chinese-made model, the Dio Cesta,
following the success of the Today, Spacy 100 and Dio scooters.
We also commenced sales of two entry-level sports bikes, the
XR50 Motard and XR100 Motard.
Also in the mini-sized category, we enjoyed strong sales of the
Forza, which underwent a full model change in April 2004, and other
models. In June 2004, we launched the PS250, a comfortable
scooter with a fresh individualized style. This was followed in March
2005 by the release of the Forza Z ABS, equipped with Hydraulic
Combined Braking System with ABS*1. In the same month, we
also introduced the XR230 onto the Japanese market. The XR230 is a dual-purpose bike offering superb ease of handling that is
suited for both on-road and off-road use.
In the small-sized motorcycles category, sales were strong for
the CBR1000RR. This model, introduced in April 2004, features advanced technology inherited from Honda’s racing bikes. In
March 2005, we launched the XR400 Motard, modeled on the
Super Motard*2 sports bike.
In these ways, we worked to expand our lineup of attractive
sports bikes and scooters that continue to perform strongly on
the domestic market.
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*1: Hydraulic Combined Braking System with ABS
This original Honda development integrates a hydraulic combined braking system,
which links both front and rear wheels when the left brake lever is engaged, with an
anti-lock braking system (ABS), which prevents the front and rear wheels from locking
when the brake is engaged too forcefully.
Note: Although this system is designed to support the braking action, both the frontand
rear-wheel brakes should still be applied simultaneously.
*2: Super Motard
This off-road sports bike is equipped with small-diameter wheels and on-road tires,
making it more nimble for riding on city streets and dirt roads.
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North America
In North America, unit sales of motorcycles, ATVs and PWCs
edged down 2.0%, to 643,000 units.
In the mini-sized motorcycle category, we recorded healthy
sales of on-road models, including the Shadow Spirit750, as
well as of the CRF250X and CRF250R off-road bikes. In February
2005, we launched the CRF450X, an off-road model based on
our premier CRF450R motocross machine. However, a decline
in sales of models for children led to a 3.9% decline in unit sales
of mini-sized models, to 346,000 units.
We recorded healthy sales of ATVs, including the TRX450R,
launched in September 2004, and the FourTrax Recon and
TRX400EX, both of which underwent a full model change in
September 2004. Another strong performer was the FourTrax
Foreman, which underwent a full model change in November
2004. As a result, unit sales of ATVs and PWCs for the year
edged up 0.3%, to 297,000 units.
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Europe
In Europe, unit sales rose 13.0%, to 338,000 units.
In that region, we recorded robust sales of core products,
including the CBR1000RR, CBF600 and the CBR125R. We also
launched the Zoomer scooter, the first model in the 50cc market to
be equipped with Honda’s original PGM-FI*3, which delivers superior
environmental performance. In February 2005, we released SH125 and SH150 models equipped with PGM-FI, and these models
have carved out a solid following among our customers. In the
following month, we launched the FMX650, a stylish sports bike.
Overall, support from our wide customer base for our upgraded
model lineup contributed to Honda’s healthy sales record.
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*3: Programmed fuel injection (PGM-FI)
This original Honda system is designed to enhance fuel efficiency and lower emissions.
It employs various sensors to monitor engine operating status and a computer to calculate
the optimal amounts of fuel required. The system then delivers those amounts to the
engine cylinders. Honda adapted its PGM-FI system, originally developed for automobiles,
to motorcycles by reducing the number of parts to make it more compact and less
expensive.
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Asia
In Asia, demand for motorcycles as a convenient mode of transportation
has continued to grow. Total unit sales of motorcycles
made by Honda and its subsidiaries, as well as of motorcycle
parts sold to affiliates accounted for under the equity method in
the region, jumped 16.7%, to 8,192,000 units. Honda is working
hard to expand local businesses in the region through its active
promotion of local parts procurement used in overseas production.
This strategy has resulted in a sharp increase in 100% locally
procured models made by our affiliates in India and China that
are not included in Honda’s unit sales. Production and unit sales
of 100% locally procured Honda-brand motorcycles in Asia rose
significantly from the preceding term, to around 1.0 million units.
In India, we enjoyed healthy sales of core models, including
Splendor, Passion and CD Dawn, made by our affiliate, Hero
Honda Motors Limited (HHML). In March 2005, we launched the
Super Splendor, an improved version of the best-selling Splendor model, with added power and fuel efficiency. Honda Motorcycle
and Scooter India Private Limited (HMSI), a subsidiary, recorded
strong sales of core scooter models, the Activa and Eterno. In
October 2004, HMSI released its first motorcycle, the Unicorn, a
model with a newly developed 150cc engine that delivers excellent
power and fuel economy. In India, combined unit sales of finished
vehicles by Honda and its subsidiaries, as well as sales of component
parts sets for motorcycle production by affiliates accounted
for under the equity method, rose 21.2%, to 2,799,000 units.
These figures exclude the approximately 300,000 units of 100%
locally procured vehicles manufactured and sold by affiliates
accounted for under the equity method.
In Indonesia, P.T. Astra Honda Motors (AHJ), an equity-method
affiliate, posted healthy sales of its Supra series, centering on the core Supra Fit model. In August 2004, AHJ added the Karisma-X to its lineup, targeting the younger generation and women. Strong
sales of the popular Karisma series pushed up total sales for
finished vehicles by Honda and its subsidiaries, as well as sales
of component parts sets for motorcycle production by affiliates
accounted for under the equity method, by 42.2%, to 2,265,000
units.
In Thailand, unit sales rose 13.9%, to 1,489,000 units. This
increase was due to robust sales of the Sonic, following a full
model change, as well as solid demand for the core models, the
Wave100 and Wave125.
In China, Sundiro Honda, an affiliate accounted for under the
equity method, reported healthy sales of the Wave and other
core models. Sundiro Honda augmented its lineup in September
2004 with the addition of two environmentally friendly 125cc
models, the Xin-Gainian family bike and the e-cai, featuring a
sporty design. Wuyang Honda, an equity-method affiliate, recorded
strong sales of the SCR100, a scooter with excellent environmental
and safety features.
Total sales in China of 100% locally procured Honda vehicles
grew significantly during the year. Consequently, finished vehicles
manufactured by Honda and its consolidated subsidiaries, and
sales of motorcycle production parts by equity-method affiliates,
declined by 461,000 units, to 433,000. This figure excludes the
approximately 700,000 units of 100% locally procured Honda
vehicles that were produced and sold by equity-method affiliates.
Other Regions
In other regions—covering Latin America, the Middle & Near East
and Africa and Oceania—unit sales grew 12.0%, to 931,000 units.
We posted solid sales in Brazil following the full model change
in the previous fiscal year of the core CG150 model, which resulted
in enhanced fuel economy.
In the Middle & Near East and Africa, we enjoyed robust sales
of the Chinese-made CGL125 and the Indian-made Activa.
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Outlook for Fiscal 2006
In the fiscal year ending in March 2006, we project that unit sales
of motorcycles, ATVs and PWCs will post a slight decline, edging
down 1.8%, to 10,295,000 units.
By contrast, we forecast an increase in the number of 100%
locally procured motorcycles made and sold by our equity-method
affiliates in India and China, which are not included in Honda’s unit
sales. Based on local sales projections, we estimate that unit sales
of such motorcycles will surge more than three-fold, to around
3.4 million units. In effect, therefore, we anticipate continued
expansion of our motorcycle business in fiscal 2006, with the
inclusion of 100% locally procured Honda motorcycles.
In Japan, we look forward to strong sales of popular 50cc and
smaller scooters, including the Today and Dio Chester, and our
CB series, to which we added the CB400 Super Bol D’or, featuring
enhanced driving safety. We also expect solid demand for sports
bikes upgraded in early 2005, including the XR series. We estimate
that domestic unit sales in fiscal 2006 will reach 370,000 units.
On the production side, we plan to transfer part of our North
American ATV manufacturing capacity to our Kumamoto Plant.
The purpose of this initiative is to strengthen our advanced domestic
production technologies, which play a key role in the growth of
our overseas motorcycle business. To this end, we will strengthen
the technological capabilities of Honda in Japan required for the
creation of new models, while bolstering efforts to train the future
generation of Honda engineers. The overall effect will be to create new technologies that will support the growth of Honda’s global
operations.
In North America, we expect an increase in sales of motorcycles,
due mainly to healthy sales of sports bikes, including the
CRF450X, which was launched in February 2005, and other core
products. We are also working hard to boost sales of ATVs, especially
the FourTrax Recon and the TRX450R. Concentrating ATV
production at our South Carolina Plant will bring further efficiencies
to our motorcycle operations in North America. For fiscal 2006,
we are targeting regional sales of 690,000 units for motorcycles,
ATVs and PWCs, up 7.3%.
In Europe, we launched the Forza-X and the Forza-EX, equipped
with Hydraulic Combined Braking System with ABS, in April 2005.
We expect to see an increase in sales of the FMX650, which we
added to our lineup in fiscal 2005, and in the upgraded SH125and SH150. Based on these healthy sales projections, we are
targeting unit sales in Europe of 350,000 units, up 3.6%.
In Asia, we project overall unit sales will dip 3.4%, to
7,915,000 units. Sales of 100% locally procured motorcycles,
which are not included in this figure, are forecast to increase
more than three-fold, to approximately 3,400,000 units, based
on local sales projections.
In India, we expect strong sales of the Super Splendor, made
by our affiliate, HHML, and which underwent a full model change
in March 2005. In addition, HHML and HMSI will more effectively
utilize local R&D facilities in order to introduce new models that
meet customer needs and thus target higher motorcycle sales
in the Indian market.
In Indonesia, we will pursue a number of activities to boost
sales of the popular Supra and Karisma series, made by AHJ,
an equity-method affiliate. To meet this increase in demand, AHJ
plans to expand its production capacity from 2,000,000 units
to 3,000,000 units by October 2005.
In Thailand, we boosted our price-competitiveness by
launching the new Wave125i, equipped with PGM-FI, in April
2005. Strengthening our research and development facility in that
nation will enable us to offer an appealing product lineup and
permit a swifter response to the diversifying needs of customers.
With respect to the Chinese market, an equity method affiliate,
Sundiro Honda, is actively promoting sales of its models,
including the Storm, which was unveiled in March 2005. On the
production side, in January 2005 we began production at a new
plant in Tianjin, featuring an innovative layout designed to improve
production and distribution efficiency. In April 2005, Wuyang
Honda, another equity method affiliate, released the 125cc
Freeway, a new model featuring superior environmental performance
and low noise. It also plans to start operations at a new
plant in the spring of 2006 that will further boost production efficiency
and raise capacity to 700,000 units. These and other
initiatives are aimed at increasing sales by enhancing our product
appeal in the highly competitive Chinese market.
Unit sales in other regions are expected to increase 4.2%, to
970,000 units. In Brazil, where the market continues to expand,
we increased the annual production capacity of our plants at the
end of 2004 from 750,000 to 1,000,000 units in order to meet
growing demand. We are also continuing a range of activities
targeting higher sales of the core CG150 model. In the Middle
& Near East and Africa, we plan to increase sales of highly
competitive products, centering on the Chinese-made CGL125 and the Thai-made Wave.
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