Riding like the wind with good friends. Relying on a motorcycle for everyday living or as a trusted business partner. Creating a closer relationship between humans and motorcycles. Honda strives to bring the joy of motorcycles to as many people as possible while also becoming more environmentally responsible.
Complementing the lifestyles of customers in each region
Since the production and sales of its first mass-produced motorcycle, the Dream D, in 1949, Honda has offered products that enrich the lifestyles of customers around the world. Honda has now been producing motorcycles for more than 60 years, is the world’s leading motorcycle manufacturer in terms of number of units sold, and has manufactured a cumulative total of 200 million motorcycles as of 2008. Honda is also a leader in the localization of manufacturing, research and development. It currently manufactures products at 30 production bases in 21 countries worldwide and has established R&D centers in the U.S., Germany, Italy, Thailand, China and India. In each of these countries, motorcycle development is tailored to meet regional market characteristics and customer tastes.
Enhancing convenience and environmental performance
Honda always strives to harmonize the joy of riding and environmental responsibility and is working on research and development efforts that improve the convenience and ecological performance of its products. In September 2009, Honda developed the world’s first fully automatic motorcycle Dual Clutch Transmission, which delivers sporty riding enjoyment as well as easy operation and fuel economy that rival or surpass that of conventional manual transmissions. Honda also developed a new CV-Matic transmission for use with Cub-type engines. This fully automatic transmission enhances the ease of use of Cub-type models, which have won millions of fans around the world. In addition to offering convenience, Honda will deliver products with ever-higher environmental performance to even more customers everywhere.