Honda Introduces New Global Environmental Ad

The Honda Worldwide Global Ad Site: Honda's New Global Branding

TOPICS

Blue Skies for Our Children (Generation to Generation)

Honda introduced "Blue Skies for Our Children (Generation to Generation)," the second in a series of new global environmental ads.

Blue Skies for Our Children (Mobility World)

Honda introduced a new global environmental ad "Blue Skies for Our Children (Mobility World)," a short animated ad which communicates critical parts of the Honda Environmental Vision.

Super Cub (2008)

The Super Cub made Honda what it is today. In 2008, 50 years and 60 million units later, the Super Cub still continues to evolve.

cap/ (2006)

The symbolic use of the Honda green cap, worn by Honda Associates, expresses two messages - the fun that Honda employees enjoy through working at Honda and how that fun is embedded in every Honda automobile, motorcycle and power product.

jet/ (2005)

The motif of Honda’s new Global Ad is the experimental HondaJet, which made its debut in July, 2005 at “Airventure,” a prominent aircraft event in the USA. HondaJet realizes a Honda founder’s dream.

run/ (2005)

Since development of the first ASIMO in 2000, ASIMO has grown in popularity around the world, and has developed a global image of adorability and friendliness. The key aim in Honda’s new global branding advertisement is to maintain ASIMO’s global image, whilst communicating the new ASIMO prototype’s feature (ASIMO runs!) with a touch of humor. In 60” movie “run/”, the new ASIMO prototype and an elderly gentleman engage in a little race down an airport’s moving walkway.

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