
The Honda Worldwide Global Ad Site: Honda's New Global Branding
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The symbolic use of the Honda green cap, worn by Honda Associates, expresses two messages - the fun that Honda employees enjoy through working at Honda and how that fun is embedded in every Honda automobile, motorcycle and power product.
Since development of the first ASIMO in 2000, ASIMO has grown in popularity around the world, and has developed a global image of adorability and friendliness. The key aim in Honda’s new global branding advertisement is to maintain ASIMO’s global image, whilst communicating the new ASIMO prototype’s feature (ASIMO runs!) with a touch of humor. In 60” movie “run/”, the new ASIMO prototype and an elderly gentleman engage in a little race down an airport’s moving walkway.