Honda Motor Co., Ltd., operates under the basic principles of "Respect for the Individual" and "The Three Joys"—expressed as "The Joy of Buying," "The Joy of Selling" and "The Joy of Creating." "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" express our belief and desire that each person working in or coming into contact with our company, directly or through our products, should share a sense of joy through that experience.

In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 501* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufac tures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

CBR600RR
A super sport bike well-known for its light, high-performance engine, compact body, and outstanding driving performance, the CBR600RR carries forward the Honda tradition for developing machines that embody cutting-edge technology and styling and are formidable contenders in MotoGP (FIM Road Racing World Championship Grand Prix).

Accord
A luxury sedan developed with the aims of offering both "dynamism" and "intelligence" in all aspects of design, space, driving performance and functions, the Honda Accord seeks to offer ever-higher levels of sporty driving and refinement, while substantially enhancing the basic performance features of driving, cornering, and stopping.

BF50
While carrying forward the Honda tradition of offering lightness and a compact package that is at the top levels in its class, the BF50 is a medium-sized four-stroke outboard engine that achieves substantially improved fuel economy in the cruising range.