Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys"—commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience.
 In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society.
The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 507* subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.
*As of March 31, 2007 |
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Left: TRX450R ATV
This high-performance all-terrain vehicle (ATV) handles road surfaces with ease and delivers powerful racing performance.
Middle: CR-V SUV (for the North American market)
Since its launch in September 2006, this compact sport-utility vehicle (SUV) has earned praise from customers around the world.
Right: HRR lawn mower
This serious push lawn mower handles tasks ranging from lawn trimming to full-scale garden care. |
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