Risk Factors
1. Honda may be adversely affected by market
conditions
Honda conducts its operation in Japan and throughout
the world, including North America, Europe and Asia.

A continued economic slowdown, recession or sustained
loss of consumer confidence in these markets, which may
be caused by rising fuel prices or other factors, could
trigger a decline in demand for automobiles, motorcycles
and power products that may adversely affect Honda’s
results of operation.
2. Prices for automobiles, motorcycles and
power products can be volatile
Prices for automobiles, motorcycles and power products
in certain markets have, at times, experienced sharp
changes over short periods of time.

This volatility is caused by many factors, including fierce
competition, which is increasing, short-term fluctuations in
demand from underlying economic conditions, changes in
import regulations, shortages of certain supplies and sales
incentives by Honda or other manufacturers or dealers.
There can be no assurance that such price volatility will not
continue or intensify or that price volatility will not occur in
markets that to date have not experienced such volatility.
Overcapacity within the industry has increased and will likely
continue to increase if the economic downturn continues in
Honda’s major markets or worldwide, leading, potentially, to
further increased price pressure. Price volatility in any or all
of Honda’s markets could adversely affect Honda’s results of
operations in a particular period.
3. Honda’s operations are subject to currency
fluctuations
Honda has manufacturing operations throughout the world including
Japan and exports products and components to various countries.

Honda purchases materials and sells its products in
foreign currencies, therefore currency fluctuations may
affect Honda’s pricing of products sold and materials
purchased. Accordingly currency fluctuations have an
effect on Honda’s results of operation, balance sheet and
cash flow, as well as Honda’s competitiveness, which will
over time affect its results.

Since Honda exports many products and components
from Japan and generates a substantial portion of its
revenues in currencies other than the yen, Honda’s
results of operations would be adversely affected by an
appreciation of the yen against other currencies, in particular
the U.S. dollar.
4. Honda’s hedging of currency and interest
rate risk exposes Honda to other risks
Although it is impossible to hedge against all currency or
interest risk, Honda uses derivative financial instruments in
order to reduce the substantial effects of currency fluctuations
and interest rate exposure on our cash flow and
financial condition. These instruments include foreign
currency forward contracts, currency swap agreements
and currency option contracts, as well as interest rate
swap agreements. Honda has entered into, and expects
to continue to enter into, such hedging arrangements.

As with all hedging instruments, there are risks associated
with the use of such instruments. While limiting to
some degree our risk fluctuations in currency exchange
and interest rates by utilizing such hedging instruments,
Honda potentially forgoes benefits that might result from
other fluctuations in currency exchange and interest rates.
Honda also is exposed to the risk that its counterparties
to hedging contracts will default on their obligations. Honda
manages exposure to counterparty credit risk by limiting
the counterparties to major international banks and financial
institutions meeting established credit guidelines. However,
any default by such counterparties might have an adverse
effect on Honda.
5. The automobile, motorcycle and power
product industries are subject to extensive
environmental and other governmental
regulation
Regulations regarding vehicle emission levels, fuel economy,
noise and safety, as well as levels of pollutants from
production plants, are extensive within the automobile,
motorcycle and power product industries. These regulations
are subject to change, and are often made more
restrictive. The costs to comply with these regulations
can be significant to Honda’s operations.
6. Honda is reliant on the protection and
preservation of its intellectual property
Honda owns or otherwise has rights in a number of patents
and trademarks relating to the products it manufactures,
which have been obtained over a period of years. These
patents and trademarks have been of value in the growth
of Honda’s business and may continue to be of value in
the future. Honda does not regard any of its businesses
as being dependent upon any single patent or related
group of patents. However, an inability to protect this
intellectual property generally, or the illegal breach of
some or a large group of Honda’s intellectual property
rights, would have an adverse effect on Honda’s operations.
7. Honda’s financial services business conducts
business under highly competitive conditions
in an industry with inherent risks
Honda’s financial services business offers various financing
plans designed to increase the opportunity for sales of its
products and to generate financing income. However,
customers can also obtain financing for the lease or
purchase of Honda’s products through a variety of other
sources that compete with our financing services, including
commercial banks and finance and leasing companies.
The financial services offered by us also involve risks
relating to residual value, credit risk and cost of capital.
Competition for customers and/or these risks may affect
Honda’s results of operations in the future.
8. Honda relies on various suppliers for the
provision of certain raw materials and
components
Honda purchases raw materials, and certain components
and parts, from numerous external suppliers, and relies
on some key suppliers for some items and the raw
materials it uses in the manufacture of its products.
Honda’s ability to continue to obtain these supplies in an
efficient and cost-effective manner is subject to a number
of factors, some of which are not within Honda’s control.
These factors include the ability of its suppliers to provide
a continued source of supply and Honda’s ability to
compete with other users in obtaining the supplies. Loss
of a key supplier in particular may affect our production
and increase our costs.
9. Honda conducts its operations in various
regions of the world
Honda conducts its businesses worldwide, and in several
countries, Honda conducts businesses through joint
ventures with local entities, in part due to the legal and
other requirements of those countries. These businesses
are subject to various regulations, including the legal and
other requirements of each country. If these regulations or
the business conditions or policies of these local entities
change, it may have an adverse affect on Honda’s business,
financial condition or results of operations.
10. Honda may be adversely affected by wars,
use of force by foreign countries, terrorism,
multinational conflicts, natural disasters,
epidemics and labor strikes
Honda conducts its businesses worldwide, and its operations
may variously be subject to wars, use of force by foreign
countries, terrorism, multinational conflicts, natural disasters,
epidemics, labor strikes and other events beyond
our control which may delay or disrupt Honda’s local
operations in the affected regions, including the acquisition
of raw materials and parts, the manufacture, sales
and distribution of products and the provision of services.
Delays or disruptions in one region may in turn affect our
global operations. If such delay or disruption occurs and
continues for a long period of time, Honda’s business
financial condition or results of operations may be adversely
affected.
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