Motorcycle Business
Honda is committed to developing motorcycles with new value-added features that meet the individual needs of customers around the world, and to implementing timely local development of regional products at its overseas locations. At the same time, we focus on developing technologies that lead the industry in addressing safety and environmental issues.
Major fiscal 2004 achievements in research and development activities in Japan
include the release of the Smart Dio Z4. This scooter is equipped with the world's
first electronically controlled programmed fuel injection (PGM-FI) system for
use in a four-stroke 50cc engine and features enhanced start-up performance and
response, as well as improved fuel economy and cleaner exhaust emissions. Also
released in Japan was the Spacy 100, a scooter manufactured in China with a highly
reliable four-stroke 100cc engine and air injection (secondary air supply) system
that reduces pollutant gases in emissions.
In North America, we released the FourTrax Rancher AT, a 400cc four-wheel-drive
ATV equipped with Honda's proprietary automatic transmission. In Europe, we began
sales of the CBF600, a sports bike fitted with an antilock braking system, as
well as the CBR1000RR, which incorporates advanced technology and new styling
developed originally for Honda's racing motorcycles. The CBR1000RR is a super
sports model featuring an electronically controlled steering damper that optimizes
dampening characteristics in accordance with riding speed and acceleration. In
India, we began sales of the Eterno, a scooter with a wheel-side engine combining
the engine and drive system in one unit, providing a compact design and excellent
fuel economy.
Research and development expenses in the Motorcycle Business Segment in fiscal
2004 totaled ¥73,094 million.
Automobile Business
In our Automobile Business Segment, we strive to develop innovative technologies
and products by creativity-oriented development in response to customer needs.
We also actively develop technologies that address environmental issues and provide
enhanced safety performance.
Major achievements in Japan in fiscal 2004 include the development of the world's
first Collision Mitigation Brake System (CMS). This innovative system determines
the likelihood of a collision based on distance to the vehicle ahead and relative
speeds, warns the driver to take preventive action and initiates braking to reduce
the vehicle's speed. We also developed the E-Pretensioner, a seatbelt retraction
mechanism that gently tightens seatbelts when a collision is likely, and also
increases seatbelt tension to hold the driver more securely in place when a collision
is deemed unavoidable. The E-Pretensioner and the CMS were installed in the Inspire
and the Odyssey, both of which underwent a full model change. The new Inspire
is also equipped with Honda's new V6 3.0-liter engine with a variable cylinder
system that improves fuel economy by varying the number of cylinders employed
depending on driving conditions. Another development was a crash-compatibility
body frame structure, designed to provide both improved self-protection and reduced
aggressivity toward other vehicles during a vehicle-to-vehicle collision; this
technology was also installed in the newly remodeled Life and Odyssey models.
The new Odyssey also features a low floor platform, providing a more spacious
interior than the previous model while reducing the vehicle's roofline and offering
powerful and sporty performance.
In North America, Honda released the all-new Acura TSX sports sedan, featuring
a six-speed manual transmission. The Acura TL, newly remodeled luxury performance
sedan is equipped with a new V6 3.2-liter engine that provides high performance
yet meets California's strict LEV-2 ULEV exhaust emission regulations. In Europe,
we began sales of the diesel-powered Accord with a lightweight and compact engine
that meets Euro 4 emissions gas regulations thanks to highly intelligent combustion
control technology and Honda's proprietary aluminum block manufacturing technology.
With respect to fuel cell vehicles, public road tests of the Honda FCX were held
in Hokkaido, where the vehicle's driving performance and ability to start in sub-zero
temperatures were proved. The FCX is equipped with the Honda FC STACK, a next-generation
fuel cell stack that is considerably smaller than earlier Honda prototype units,
but with greatly increased output and possessing the ability to start at 20 degrees
below freezing.
Research and development expenses in the Automobile Business Segment in fiscal
2004 totaled ¥364,334 million.
Power Products and Other Businesses
In the Power Products Business, we seek to develop products that meet customers'
lifestyles and needs while strengthening our lineup of products that address environmental
issues.
We began sales of two new four-stroke outboard engines, the BF150 and the BF135,
around the world. Both engines provide outstanding performance and meet emission
regulations for 2008 set by the California Air Resources Board owing to Honda's
first ever lean-burn control system. We also began sales of the new GX35, a four-stroke
engine with Honda's original oil lubrication system that allows operation in any
position. The GX35 was installed in the new UMK435 brushcutter, which began sales
in the Japanese and European markets after undergoing a full model change. In
India, we began sales of two low-noise generators, the EXK2800 and the EXK2800S.
These generators meet the most stringent noise regulations in the world as a result
of a noise dampening design with a three-chamber structure for the alternator
(generator) and engine.
Research and development expenses in this segment in fiscal 2004 amounted to ¥11,539 million.
In the area of fundamental research, Honda pursues steady and varied research
activities into technologies that may lead to innovative applications in the future.
Major recent research projects include the test operation of a new hydrogen supply
system as part of our development of fuel cell technology. In addition to extracting
hydrogen from natural gas for delivery to fuel cell vehicles, the system also
supplies heat and electricity. We have installed the system at the Los Angeles
research facility of Honda R&D Americas and are conducting trials for supplying
electricity to the facility while providing hydrogen to the Honda FCX.
Another in-house development, a new electrolysis unit that generates hydrogen
from water, we believe is the most efficient electrolysis unit in the world. It
has been incorporated in a solar-powered water electrolyzing hydrogen station,
which has undergone trial operation at the Los Angeles facility since 2001. Advanced
thin-film solar panels made by Honda Engineering have also been installed at the
facility. The results are enhanced hydrogen production efficiency and lower amounts
of energy consumed during the manufacture of hydrogen devices. Honda plans to
continue with its tests in hydrogen production adopting these two methods, and
to engage in research into hydrogen supply stations.
In the area of small aircraft, Honda has developed the HF118 Turbofan Engine,
which is both lightweight and fuelefficient. The engine has been mounted on the
HondaJet, an experimental compact business jet that commenced test flights in
the United States in December 2003.
Expenses incurred in fundamental research are distributed among each of Honda's
business segments.
On March 31, 2004, Honda owned more than 8,900 patents and 600 utility model registrations in Japan and more than 13,000 patents abroad. Honda also had applications pending for more than 19,600 patents in Japan and for more than 15,500 patents abroad. Under Japanese law, a utility model registration is a right granted with respect to inventions of less originality than those which qualify for patents. While the Company considers that, in the aggregate, Honda's patents are important, it does not consider any one of such patents, or any related group of them, to be of such importance that the expiration or termination thereof would materially affect Honda's business.
Segment Information
Business segments
Motorcycles
In fiscal 2004, domestic units sales of motorcycles fell 6.7%, to 403,000 units.
Overseas unit sales, by contrast, rose 15.1%, to 8,803,000 units. As a result,
total unit sales of motorcycles amounted to 9,206,000 units, up 13.9%. Net sales
in the motorcycle segment increased 1.9%, to ¥996.2 billion, due mainly to higher
unit sales, which compensated for negative currency translation effects. Operating
income, however, declined 25.9%, to ¥42.4 billion.
Automobiles
Domestic unit sales of automobiles in fiscal 2004 fell 15.7%, to 716,000 units, while overseas unit sales climbed 11.2%, to 2,267,000 units.
Consequently, total unit sales of automobiles grew 3.3%, to 2,983,000 units, compared to the prior fiscal year. Net sales in this segment increased 2.4%, to ¥6,592.0 billion, thanks to increased unit sales overseas, which outweighed negative currency translation effects. Operating income fell 20.4%, to ¥438.8 billion.
Financial Services
Net sales from Honda's financial services business rose 2.0%, to ¥245.8 billion, compared to the prior fiscal year. Operating income edged up 0.6%, to ¥108.4 billion.
Power Products and Other Businesses
Domestic unit sales of power products grew 1.1%, to 477,000 units. Overseas unit sales climbed 11.1%, to 4,570,000 units. Accordingly, total unit sales of power products rose 10.1%, to 5,047,000 units, compared to the prior fiscal year.
Net sales from power products and other businesses increased 4.7%, to ¥341.6 billion, due mainly to higher unit sales of power products. Operating income increased 28.3%, to ¥10.3 billion.
Geographical segments
Geographical segments are based on the location of the Company and its subsidiaries.
Japan
Despite a decline in domestic sales of automobiles, net sales in Japan remained largely unchanged, at ¥3,930.8 billion, owing mainly to an increase in automobile exports. Domestic operating income also remained relatively unchanged, at ¥192.4 billion.
North America
Net sales in North America edged down 0.8%, to ¥4,673.0 billion, due mainly to negative currency translation effects, which offset increased unit sales of motorcycles, automobiles and power products. Operating income dropped 30.2%, to ¥310.1 billion over the prior fiscal year.
Europe
Increased units sales of automobiles, together with positive currency translation effects, boosted net sales in Europe 15.0%, to ¥948.5 billion. Operating income increased 78.3%, to ¥25.8 billion over the prior fiscal year.
Asia
Net sales in Asia increased 34.6%, to ¥704.1 billion, as increased unit sales of motorcycles and automobiles compensated for negative currency translation effects. Operating income rose 18.2%, to ¥44.6 billion over the prior fiscal year.
Other Regions
Higher unit sales of motorcycles, automobiles and power products led to a 26.9% rise in net sales in other regions, to ¥348.2 billion over the prior fiscal year. Operating income was up 2.5%, to ¥23.7 billion over the prior fiscal year.