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YEAR IN REVIEW
In fiscal 2004, ended March 31, 2004, the U.S. economy showed
signs of recovery, while Asian economies continued posting solid growth, especially
in the latter half of the year. However, the economies of major European nations
remained generally weak. Meanwhile, the Japanese economy, despite sluggish personal
spending, moved into a moderate recovery mode, boosted by increased exports, capital
expenditures and other factors.
During the year under review, Honda sold more than 9.21 million motorcycles, 2.98
million automobiles and 5.04 million power products, representing new records
in each category. Consolidated net sales also reached a record high thanks to
revenue gains in all business segments. Although operating income declined, primarily
because of the effects of a weakening U.S. dollar, income before income taxes
and equity in income of affiliates, as well as net income, all increased to record
highs.
Since my appointment as president in June 2003, one of our main focuses has been
to reinforce those characteristics that are distinctive of Honda. In short, we
are now focused on "technology," "quality" and "motivation." "Technology" refers
to the skills employed in each area of our operations, including R&D, manufacturing
and sales. Our focus on "quality" includes not only products but also overall
quality, including how individual jobs and operations are executed. "Motivation"
means the pride and passion exhibited by all Honda associates. As a result of
further honing our strengths in these areas, we successfully improved the effectiveness
of our strategies for the year, resulting in improved financial performance in
fiscal 2004.
Our basic philosophy is that by manufacturing products in areas close to the customer,
we can address customer needs quicker and more flexibly and thus achieve operations
of the highest efficiency and effectiveness. For instance, approximately 80% of
all Honda automobiles sold in the United States are produced in North America.
Meanwhile, Honda has operations in various regions of the world. By effectively
utilizing our resources in those regions, we are promoting the "Made by Global
Honda" strategy, which targets further increases in customer satisfaction by broadening
our product lineup while maximizing production efficiency and cost-competitiveness.
In the year under review, we expanded our global network in a number of ways.
For example, we established a parts subsidiary in Asia, which has started exporting
to other parts of Asia as well as Europe. We also increased exports of automobiles
from Europe to North America.
REDISTRIBUTION OF PROFITS TO OUR SHAREHOLDERS
Honda attempts to increase its corporate value by investing
in R&D, which is essential for future growth, as well as through capital investments
for business expansion. At the same time, we consider redistribution of profits
to shareholders as one of our most important management issues. We will increase
our annual dividend per common share by ¥10 to ¥42 for fiscal 2004 and plan to
increase it by another ¥4, to ¥46 in fiscal 2005.
Between June 24, 2003 and May 11, 2004, we acquired 21.5 million shares of treasury
stock, amounting to approximately ¥100 billion. This brings the total number of
treasury shares acquired between June 25, 2002 and May 11, 2004 to 35.9 million,
for a total purchase value of approximately ¥163 billion.
The Ordinary General Meeting of Stockholders, held on June 23, 2004, approved the addition of a new article to the Articles of Incorporation that allows the Company to acquire treasury stock, subject to a resolution of the Board of Directors. This will allow us to pursue more flexible capital strategies.
LOOKING AHEAD
Although the U.S. economy is expected to remain in recovery
mode, we are concerned about a potential slowdown in personal spending there in
the second half of 2004. Meanwhile, we anticipate that economies in Asia and elsewhere
will show solid growth. Nevertheless, the business outlook remains difficult to
predict, due to such uncertainties as the world political situation and currency
exchange rates. In Japan, competition is expected to further intensify, due to
languishing personal spending and other factors.
In response, Honda will further strengthen its commitment to technology, quality
and motivation in an effort to bring joy to our customers and exceed their expectations.
Also, while we make full use of the global network we have been establishing,
we will further strengthen all areas of the company R&D, product development,
manufacturing, and sales & marketing and we are applying a renewed focus
on taking action "on the spot" and improving things at their very source.
Through these initiatives, we will reinforce our ability to swiftly and flexibly
address changes in customer and societal needs and the business environment. Also,
to improve the competitiveness of our products, we will strengthen our R&D and
production capabilities and upgrade our sales capabilities. We will also further
enhance product quality and target initiatives to improve safety and protect the
environment.
Through these Company-wide activities, we will strive to materialize our Company's
visions of "value creation," "glocalization," and "commitment to the future" with
the aim of sharing the joy with our customers world-wide, thus becoming a company
that society wants to exist.
We look forward to the ongoing support of shareholders as we tackle the challenges of the future.
June 23, 2004
Takeo Fukui
President and Chief Executive Officer
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