"Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956)

The above was printed in the Honda Company News No. 23, published in January 1956.Together with the Company Principle, it also contained "Corporate Management Policy." Both of these remain the source texts for the present statement of corporate objectives and operating policy. Read more ...

The "Three Joys" that express Hondas fundamental philosophy were first published in the Honda Monthly of December 1951. The Company Principle was adopted in January 1956, and much of their language was based on an essay by Soichiro Honda that had been carried in the Honda Monthly.
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