"Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956)



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"Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956)

The above was printed in the Honda Company News No. 23, published in January 1956.
Together with the Company Principle, it also contained "Corporate Management Policy." Both of these remain the source texts for the present statement of corporate objectives and operating policy.
Some of the Honda veterans remember their first impression of these statements.
"I thought, they've come up with splendid Company Principle," said Kihachiro Kawashima. "That's what I honestly felt at the time. However, I don't recall whether it was posted anywhere in the company.

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 "Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1955)

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