"Quality Products have no International Boundaries"(1956)

Development of the clutch mechanism started at the same time as engine development, Harada recalls: "From the start, the Old Man was saying, 'I want to make it so the noodle shop delivery boy can balance his tray on one hand and operate the bike with the other.' In other words, a bike that would enable the rider to leave one hand free.Read more ...

Advertisements made for the new Super Cub. The Super Cub was like an embodiment of the "Three Joys," and it became a favorite of customers around the world following its debut in 1958. (Advertisements provided by Tokyo Graphic Designers Incorporation)
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