"Quality Products have no International Boundaries"(1956)



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"Quality Products have no International Boundaries"(1956)

In 1956, Messrs. Honda and Fujisawa traveled to Europe together. On the surface, their purpose was to make an observation trip, but actually the two had an idea for a completely new product, and they took this trip in order to substantiate it.
The Cub F-Type had gone out of production. The type of bike known as a "Mopet" in Japan (derived from the European motorbike with pedals known as a Moped) was growing in popularity there, replacing the auxiliary engine for bicycles.
Every time Honda looked at the mopeds running on the streets in Europe, he would ask Fujisawa:
"That kind there? Or this kind here?"
Fujisawa would just shake his head.

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 "Quality Products have no International Boundaries"(1956)

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