“Putting the Customer First” (1953)

In January 1953, Honda moved its Head Office and its Sales Department to 2-5 Maki-Machi, Chuo-ku, Tokyo, the site of today’s Honda Yaesu Building. That same January the company bought a 100,000 square-meter site at Yamato-machi, Saitama Prefecture,Read more ...

A poster for the first-generation Benly. Appearing with a 4-stroke engine and a new frame with pressed steel backbone, the Benly stumbled at its start but eventually became a highly popular model. (Poster courtesy of Honda Collection Hall.)
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