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Using Direct Mail to Develop Sales Outlets for the Cub F-Type (1952)
The Cub F-Type, as the latest auxiliary bicycle engine was known, was that product. Known as “the red engine with the white tank,” its fresh-looking design fitted perfectly with Fujisawa’s dream of a mass-market product. The Cub F-Type was a small, lightweight, 50 cc 2-stroke engine made with as many die-cast components as possible. Its smart but cute appearance made everyone feel that they would be happy using it.Read more ...
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A grand demonstration of the Cub F-Type that garnered attention at a Motorbike Festival held in August 1952. The Honda Monthly (No. 12) published that same month says, “More than 150 promotion vehicles from Honda and other manufacturers paraded from Hibiya Park through the main streets of Nihonbashi, Ueno, Ikebukuro, Shinjuku, Shibuya, and Shiba in Tokyo in a major demonstration to make motorbikes better known. |
