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- Using Direct Mail to Develop Sales Outlets for the Cub F-Type
- Using Direct Mail to Develop Sales Outlets for the Cub F-Type (Photo)
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Using Direct Mail to Develop Sales Outlets for the Cub F-Type (1952) |
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| The Cub F-Type, “the red engine with the white tank” , was a hit creation that dominated its time. As a result of Fujisawas direct mail strategy, it was sold in about 15,000 bicycle shops, and was widely used throughout Japan. | ||||
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