"Mutual Trust and Friendship" Communication from the Heart Sustained Honda (1954)



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"Mutual Trust and Friendship"
Communication from the Heart Sustained Honda (1954)


Immediately after issuing that declaration, however, the circumstances surrounding Honda suddenly changed for the worse. The company was faced by an unparalleled management crisis.

Kihachiro Kawashima recollects the hardships of this period:

"I think Mr. Fujisawa was really in love with the Juno, saying 'This is a revolutionary scooter. It's bound to have huge sales. Let's line up the dealers and have them send us guaranty money.' He was very upbeat. The guaranty money was three million yen, I think. Some dealers said it was too much, and asked us to reduce it to half. Then, though, we found out that the Juno was a splendid failure. The advance publicity had been pretty flamboyant, so we had a terrible time making a recovery.

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 "Mutual Trust and Friendship"
Communication from the Heart Sustained Honda (1954)

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