“Always Make Your Products Friendly.”
This Attitude Prevailed from the Very First Product (1948)

“‘Don’t make anything that gives your customers trouble!’ This is something I heard constantly from the Old Man, more often than I care to remember, ever since I started working here,” said Kawashima. Read more ...

The initial A-Type auxiliary bicycle engine now preserved in the HCH originally had an aluminum fuel tank that was made by sand casting in two parts, upper and lower. In order to prevent fuel leaks through pinholes that often resulted from this casting technique, the tanks are said to have been given a coating of Japanese lacquer. The brand mark from Hondas founding period, which shows a “nude figure racing across the heavens,” is still faintly discernible.
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