“Always Make Your Products Friendly.”This Attitude Prevailed from the Very First Product (1948)



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“Always Make Your Products Friendly.”
This Attitude Prevailed from the Very First Product


“‘Don’t make anything that gives your customers trouble!’ This is something I heard constantly from the Old Man, more often than I care to remember, ever since I started working here,” said Kawashima. “‘When you’re making something, think about the person who’ll have to be spending the most time with it.’ And, ‘The person who spends the most time with it will be the customer, right? Next is the repairman at the place that sells the product. Next is the people in our plant. Even though you’re the one who makes it, the designer spends the least time with it of all. If you put yourself in the place of the person who’ll be using the product over a long time, then you won’t be able to design an unfriendly product.’ This was typical of the way the Old Man talked to us.”

When the chimney engine was being reconstructed, Mr. Onda also examined its sister product, the A-Type engine, very closely.

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 “Always Make Your Products Friendly.”
This Attitude Prevailed from the Very First Product (1948)

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