Target Concept: A Personal Jet
The first generation Odyssey minivan’s target concept was that of a “personal jet (airplane),” and this theme was reflected in the vehicle’s “PJ” development code name. However, despite their best efforts, the team was at first unable to come up with an appealing design. Odagaki, by then quite frustrated, asked the designers why it was taking so long.... Read more ...
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Detailed, high-impact illustrations were used in the presentation in order to win as much support as possible. |
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