When the Customer Says, "It Has to Be Honda"

Honda's ME engines proved popular throughout Southeast Asia, particularly in Thailand, where the demand was so strong that some retailers stopped displaying the engine because it would easily sell right out of the box. In fact, other manufacturers began finishing their products in red and white, because so many customers had specified "that red-and-white engine.... Read more ...



The longtail's engine operates with its body kept at an angle. Understanding the actual conditions of engine use had led to many of the features employed in the ZE engine. (Photographed in Indonesia)
<< previous 2 of 4 next >>

Story >>


Page Top

Honda Worldwide site

Home | Site Map | Site Index | About this Site

Copyright, Honda Motor Co., Ltd. and its subsidiaries and affiliates. All Rights Reserved.