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| Using a concept that defied common sense, the City created a new market for itself. |
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One day in 1980, Toru Arisawa, who was then in charge of car advertising in the Head Office Sales Promotion (SP) Division, had two visitors from the R&D Center. The development staffers had come to beg for his help.
Arisawa, never one to turn away a desperate plea, agreed to accompany them back to the Wako R&D Center. There he was taken to the modeling studio, where security was tight to prevent the leaking of confidential information.
Stepping inside, the moment Arisawa saw that full-scale clay model at rest immediately to his right, he was awestruck ... even dumbfounded. It was an unconventional, one-of-a-kind clay model dubbed the SA-7 by its developers. It was the City, the powerful creation of young forces at the R&D Center. |
