Average age of developers: 27

Development work for the City began in April 1978, when development staff were ordered to “produce the ultimate fuel-economy car for the 1980s.”
Domestic demand was low at the time, although Japan had already superseded the United States as the world’s number-one producer of cars. Moreover, with the start of voluntary restraints on automobile exports to the U.S., it seemed the problems were only just starting for Japan’s automotive industry.
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Arisawa’s sketches as he worked to create images for advertising and promotion, immediately after experiencing the full impact of the SA-7 (City).
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