History > Challenge > Establishing Honda of America Manufacturing (1980)


HAM’s Flagship Motorcycle

Opinions varied widely concerning which model should be manufactured at HAM.

Considering the fact that large motorcycles had long dominated the American market, the most desirable model for production was the Gold Wing GL1000, a flagship bike built by Saitama Factory’s Sayama Plant and exported to the U.S. It was therefore decided that production of the Gold Wing would be discontinued in Japan and transferred to HAM, which would be its exclusive maker.
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American Honda ran an advertising campaign promoting the construction of its auto plant at HAM.
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> HAM’s Flagship Motorcycle (Photo)