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The Honda Philosophy at Work in the U.S.
The new corporation, Honda of America Manufacturing (HAM), was established in February 1978 for the purpose of producing motorcycles. The operational setup was based on the idea that the profits American customers provide Honda should be reinvested in America, rather than taken back to Japan. This would allow the company to expand its activities internationally, while becoming more thoroughly engrained in the American cultural fabric. Read more ...
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| Soichiro Honda, his wife Sachi, and Kiyoshi Kawashima are greeted by Ohio Governor James Rhodes, second from right, upon their arrival at Columbus Airport to attend the ground-breaking ceremony for a new motorcycle plant. When an American reporter asked Mr. Honda why he had chosen Ohio, he answered, out of consideration for the many other states that had attempted to lure the company, “God led us to Ohio”. |
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