Gaining an Edge in the Global Competition

Honda found itself surrounded by an atmosphere of upheaval in the 1970s, both in Japan and abroad.

Yet, that situation had actually arisen much earlier-in the mid-1960s when, along with advancing industrialization and motorization, air pollution had become a serious social issue.
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A view of the entire HAM plant at Marysville, Ohio, in the American Midwest. The building at the front is a motorcycle plant, which began operating in September 1979. The auto plant is in the rear.
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