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- Honda Brand Expectations: A Renewal of Commitment (Photo)
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| Honda Brand Expectations: A Renewal of Commitment What most impressed Ogano during his travels through Europe and the U.S. was the strong recognition of the Honda brand. Whenever he and the local office staff entered a retail store, they would be welcomed by the store personnel, who were excited about having visitors from Honda.... Read more ... |
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| In Europe, other manufacturers' models were studied in order to gather critical information. |
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