The HR21 Lawn Mower(1978)



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Lawn Mower Development: Global Expansion for Honda Power Products

Following the development of Honda's 1953 Type H engine, the company steadily expanded its line of general-purpose engines by launching the Type T and VN models. The field of complete products saw considerable activity also, with market expansion significantly aided by the F150 tiller (released in 1959) and E40 generator (1964), along with several pumps and outboard marine engines.

Honda began the full-scale exportation of tiller products to France in 1963 as part of an aggressive strategy to cultivate the market for power products overseas. Yet, despite the recognition of their high quality and superior durability, Honda power products lacked the cost advantage they needed to compete in a price-driven market. As a result, Honda could not yet expand its power product operations globally.

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 The HR21 Lawn Mower(1978)

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