The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977

A Million-Selling Engine Opens the Door to "Tomorrow" for Honda Power Products

The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977

Reviving the Power Products Business

Honda began manufacturing power products in 1952, just four years after the company was founded. Naturally, motorcycles created a technological base for those power products. For example, the company's first general-purpose engine, the Type H, was a modified version of the Type F engine used in the Cub. Therefore, in a way the company's new business in power products was propelled by technology acquired through the manufacture of motorcycles.

Reviving the Power Products Business

The ME engine series, G150

The road to success in power products would not be easy, though. While Honda was already enjoying a reputation as a premier maker of motorcycles, it had no experience with power products. Moreover, the value the customers looked for in power products varied according to their particular applications. Added to that was the fact that many more types of power products had to be manufactured in order to satisfy market expectations. These elements combined to create a far more complex business than the one involving motorcycles. A key aspect of the business is that power products are generally divided into two categories: engines and complete machines. Accordingly, how a company might operate can vary depending on the category. Engines are supplied mainly to OEM companies as single units, while complete machines include a range of end-user products such as tillers.

Motorcycles and cars are like complete machines. Ever since the 1959 introduction of its F150 tiller, Honda had focused on complete machines. There was a strong conviction that the significance of being in that business was the ability to build and sell complete machines. With complete machines, Honda could satisfy its customers directly. However, along with that came various points of feedback from Honda customers. Listening to that feedback would lead to new products and technologies.

General-purpose engines, on the other hand, are supplied to OEM companies, so it is difficult to relate those products to their end users. The staff involved in the development of Honda power products had a definite sense of passion for their work.

They would not be satisfied with just making general-purpose engines. Therefore, it was natural for the company to focus on complete machines.

Another challenge inherent in power products is that the manufacturer must offer a range of models for each product in order to meet different needs. If it fails to do so, the manufacturer cannot meet customer expectations or sustain its retail operations. This applies to all work machines, including agricultural equipment, power generators and outboard marine engines, necessitating the small-volume production of multiple varieties. For these reasons Honda required a certain amount of time to build sufficient strength in the areas of development, cost competitiveness and marketing, in order to compete in the marketplace.

Honda's struggle to develop and market complete machines continued for two straight decades. However, as long as it remained in business the company would not be satisfied with less than absolute performance. As the 1970s began, there was a thirst throughout the organization; a hunger for the vision and direction that would revive the flagging power products business.

The Challenging Spirit of Honda

1990 - 1999
  1. The Birth of Twin Ring Motegi / 1997The Birth of Twin Ring Motegi / 1997
  2. Entry to Champ Car Racing / 1994Entry to Champ Car Racing / 1994
  3. Odyssey / 1994Odyssey / 1994
  4. Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992
  5. Hosting Hosting "Orei-no-kai" / 1991
  6. The NSX / 1990The NSX / 1990
1980 - 1989
  1. The VTEC Engine / 1989The VTEC Engine / 1989
  2. Honda EV Plus: The Dream of an Electric Vehicle / 1988Honda EV Plus: The Dream of an Electric Vehicle / 1988
  3. An Automated Line for Painting and Coating / 1988An Automated Line for Painting and Coating / 1988
  4. Four-Wheel Steering System (4WS) / 1987Four-Wheel Steering System (4WS) / 1987
  5. The Airbag System / 1987The Airbag System / 1987
  6. The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983
  7. Formula One Entry / 1983Formula One Entry / 1983
  8. Development of Honda's Franz System Car / 1982Development of Honda's Franz System Car / 1982
  9. The World's Smallest Welding Line / 1982The World's Smallest Welding Line / 1982
  10. Transfer Lines for Modular Components / 1981Transfer Lines for Modular Components / 1981
  11. The Car Navigation System / 1981The Car Navigation System / 1981
  12. City / 1981City / 1981
  13. The F200 The F200 "Komame" Mini-Tiller / 1980
  14. Establishing Honda of America Manufacturing / 1980Establishing Honda of America Manufacturing / 1980
1970 - 1979
  1. The Oval Piston Engine / 1979The Oval Piston Engine / 1979
  2. Returning to the World Motorcycle Grand Prix / 1979Returning to the World Motorcycle Grand Prix / 1979
  3. The HR21 Lawn Mower / 1978The HR21 Lawn Mower / 1978
  4. Creating Hometown Forests / 1977Creating Hometown Forests / 1977
  5. The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977
  6. Introducing the Accord / 1976Introducing the Accord / 1976
  7. CG125 / 1975CG125 / 1975
  8. Establishment of Honda Engineering / 1974Establishment of Honda Engineering / 1974
  9. Company Leaders Honda and Fujisawa Retire; Kawashima Assumes Presidency / 1973Company Leaders Honda and Fujisawa Retire; Kawashima Assumes Presidency / 1973
  10. Announcing the Civic / 1972Announcing the Civic / 1972
  11. Introducing the CVCC / 1972Introducing the CVCC / 1972
  12. Holding All Honda Idea Contests / 1970Holding All Honda Idea Contests / 1970
  13. Launching the Office of Safe Driving Promotional Operations / 1970Launching the Office of Safe Driving Promotional Operations / 1970
1960 - 1969
  1. The Dream CB750 FOUR / 1969The Dream CB750 FOUR / 1969
  2. Launching the Honda 1300 / 1968Launching the Honda 1300 / 1968
  3. The Hondamatic Transmission / 1968The Hondamatic Transmission / 1968
  4. Entering the Auto Market at Last / 1966Entering the Auto Market at Last / 1966
  5. The E300 Portable Generator / 1965The E300 Portable Generator / 1965
  6. Formula One Entry / 1964Formula One Entry / 1964
  7. Kyoto: Celebrating the Company's 15th Anniversary / 1963Kyoto: Celebrating the Company's 15th Anniversary / 1963
  8. Establishing Belgium Honda / 1963Establishing Belgium Honda / 1963
  9. Launching the S360 and T360 / 1962Launching the S360 and T360 / 1962
  10. Employing the Employing the "My Record" Project and Expert Certification / 1960
  11. The R&D Center Goes Independent / 1960The R&D Center Goes Independent / 1960
1950 - 1959
  1. Establishing American Honda Motor Co. / 1959Establishing American Honda Motor Co. / 1959

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