Introducing the Accord / 1976

The Car That Continues to Evolve by Maintaining Harmony with the Times, People, and Society

Introducing the Accord / 1976

A Car that Maintains Trust

The Accord has received high honors on three occasions in Japan. After winning the 1976 Car of the Year award, the Accord was named the Japan Car of the Year for the 1985/86 period and again for the 1993/94 period (both given by the Japan Car of the Year Executive Committee). In contrast, domestic sales continued to decline after reaching the all-time high of 94,986 units in 1978. Sales for 1998 ended at 59,040 units. One reason behind the shrinking sales is the growing popularity of RVs in the domestic market, a presence that has eroded the sedan market.

Nevertheless, the Accord has received consistently high marks overseas. For example, it won the 1977 Car of the Year Award in the under-$5,000 category from Road Test and Car & Driver magazines. The Accord has also been a favorite of Car & Driver in its Ten Best awards, which began in 1983. Including its 1998 selection, the Accord has received twelve top awards in sixteen years.

As for its sales history in the U.S., the Accord has consistently sold in the neighborhood of 400,000 units, annually, since its 1976 release. The car sold 18,643 units in its initial year, hitting an all-time high of 417,179 units in 1990. Cumulative sales volume over the 23-year period is approximately 6.47 million units. The Accord even outpaced the Ford Taurus to become the top-selling model in sales volume (passenger-car category) for three years in a row, beginning in 1989. Moreover, the Accord has been routinely named among the top performers in various car rankings.

Today, the Accord is produced at factories in twelve countries and sold in more than 140 countries around the world. At the end of 1998, cumulative production volume exceeded 10.22 million units worldwide. This remarkable achievement only proves that the Accord is more than a world-class car. It has become a world standard: A car that is accepted, trusted and loved by drivers around the world.

"One thing that we must remember with the Accord," said Kizawa, who oversaw the car's development, "is that when developing a new model the engineers must thoroughly understand the vernacular of the times and the market in which they are selling. It is important that they do not indulge in development for the sake of self-satisfaction.

"Another important aspect is that future model generations must remain first-class. By that, I mean a car that satisfies the expectations of the person who purchases it. I don't think any car that fails to satisfy those expectations will ever sell successfully. In that sense, the Accord must remain a car that satisfies those expectations to the greatest possible degree."

Accord owners around the world are an important asset to Honda. Therefore, it is the task of future Accord offspring to maintain that asset while continuing to evolve in response to changing customer expectations and maintaining harmony with the times.

The Challenging Spirit of Honda

A System that Fosters Expertise
  1. A System that Fosters ExpertiseA System that Fosters Expertise
  2. The R&D Center Goes Independent / 1960The R&D Center Goes Independent / 1960
  3. Employing the "My Record" Project and Expert Certification  / 1960Employing the "My Record" Project and Expert Certification / 1960
A Dream Come True: Car Builder for the World
  1. A Dream Come True: Car Builder for the WorldA Dream Come True: Car Builder for the World
  2. Launching the S360 and T360 / 1962Launching the S360 and T360 / 1962
  3. Entering the Auto Market at Last / 1966Entering the Auto Market at Last / 1966
  4. Introducing N360 / 1967Introducing N360 / 1967
  5. Launching the Honda 1300 / 1968Launching the Honda 1300 / 1968
  6. Introducing the CVCC / 1972Introducing the CVCC / 1972
  7. Announcing the Civic / 1972Announcing the Civic / 1972
  8. Introducing the Accord / 1976Introducing the Accord / 1976
Marketing Globally, Producing Lacally
  1. Marketing Globally, Producing LocallyMarketing Globally, Producing Locally
  2. Establishing American Honda Motor Co. / 1959Establishing American Honda Motor Co. / 1959
  3. Establishing Belgium Honda / 1963Establishing Belgium Honda / 1963
  4. Establishing Honda of America Manufacturing / 1980Establishing Honda of America Manufacturing / 1980
A Refreshing New Development
  1. A Refreshing New DevelopmentA Refreshing New Development
Products Emerging From Technology and Innovation
  1. Products Emerging From Technology and InnovationProducts Emerging From Technology and Innovation
  2. The Oval Piston Engine / 1979The Oval Piston Engine / 1979
  3. The Hondamatic Transmission / 1968The Hondamatic Transmission / 1968
  4. The Car Navigation System / 1981The Car Navigation System / 1981
  5. The Airbag System / 1987The Airbag System / 1987
  6. Four-Wheel Steering System (4WS) / 1987Four-Wheel Steering System (4WS) / 1987
  7. The VTEC Engine / 1989The VTEC Engine / 1989
  8. The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977
  9. The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983
  10. The Dream CB750 FOUR / 1969The Dream CB750 FOUR / 1969
  11. CG125 / 1975CG125 / 1975
  12. Road Pal / 1976Road Pal / 1976
  13. City / 1981City / 1981
  14. The NSX / 1990The NSX / 1990
  15. Odyssey / 1994Odyssey / 1994
  16. Honda EV Plus: The Dream of an Electric Vehicle / 1988Honda EV Plus: The Dream of an Electric Vehicle / 1988
  17. The E300 Portable Generator / 1965The E300 Portable Generator / 1965
  18. The HR21 Lawn Mower / 1978The HR21 Lawn Mower / 1978
  19. The F200 "Komame" Mini-Tiller / 1980The F200 "Komame" Mini-Tiller / 1980
Production Technology: The Essence of Creative Manufacturing
  1. Production Technology: The Essence of Creative ManufaturingProduction Technology: The Essence of Creative Manufaturing
  2. Establishment of Honda Engineering / 1974Establishment of Honda Engineering / 1974
  3. The World's Smallest Welding Line / 1982The World's Smallest Welding Line / 1982
  4. Transfer Lines for Modular Components / 1981Transfer Lines for Modular Components / 1981
  5. An Automated Line for Painting and Coating / 1988An Automated Line for Painting and Coating / 1988
A Neverending Passion for Racing
  1. A Neverending Passion for RacingA Neverending Passion for Racing
  2. Completion of Suzuka Circuit / 1962Completion of Suzuka Circuit / 1962
  3. Returning to the World Motorcycle Grand Prix / 1979Returning to the World Motorcycle Grand Prix / 1979
  4. Formula One Entry: The Initial Phase / 1964Formula One Entry: The Initial Phase / 1964
  5. Formula One Entry: The Second Phase / 1983Formula One Entry: The Second Phase / 1983
  6. Entry to Champ Car Racing / 1994Entry to Champ Car Racing / 1994
  7. The Birth of Twin Ring Motegi / 1997The Birth of Twin Ring Motegi / 1997
Creativity - The Way to Work Harder, Play Harder
  1. Creativity – The Way to Work Harder, Play Harder Creativity – The Way to Work Harder, Play Harder
  2. Holding All Honda Idea Contests / 1970Holding All Honda Idea Contests / 1970
People and Society Coexisting in Harmony with Nature
  1. People and Society Coexisting in Harmony with NaturePeople and Society Coexisting in Harmony with Nature
  2. Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992
  3. Creating Hometown Forests / 1977Creating Hometown Forests / 1977
  4. Hosting "Orei-no-kai" / 1991Hosting "Orei-no-kai" / 1991

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