Introducing the Accord / 1976

The Car That Continues to Evolve by Maintaining Harmony with the Times, People, and Society

Introducing the Accord / 1976

After the Civic - The Next Big Thing

The completed 671, designed as a high-class cousin of the Civic, was named "Accord." True to its meaning of "harmony and agreement," it fully represented the concept of this new adult car. Moreover, it made an original statement, aspiring to please the driver and passengers while fostering a new state of harmony between car and society.

After the Civic - The Next Big Thing

The Accord four-door sedan attracted the gaze of visitors at the 22nd Tokyo Motor Show, held in 1977.

The first Accord model with a novel 3-door hatchback design hit the Japanese market in May 1976. At an invitational test-drive held in Hakone, automotive journalists raved about virtually every aspect of the car, from design, interior comfort, and user-friendliness to its ride comfort and quiet operation. The Accord's fundamental concept, too, found immediate acceptance in the market. The car was truly a major hit, establishing some amazing records.

The monthly sales target for Japan, which was initially set at 4,000 units, was doubled to 8,000 units within just three months of the Accord's release. Accordingly, the production volume at Saitama Factory's Sayama Plant was substantially re-outfitted so that eventually its 8,000-unit monthly goal was adjusted to 11,500. Yet, despite the increase in production, public demand continued to exceed the planned production and sales volumes by a considerable margin. Consequently, domestic sales during the first year, over a nominal six-month period, reached 53,752 units.

The Accord had provided an eager market with a combination of concept, specifications, and equipment simply not found in previous compact models. As a result, the Accord was awarded the 1976 Japan Car of the Year Award by Motor Fan magazine.

The Accord's stunning popularity was boosted even further with the introduction of the four-door sedan introduced in October 1977. That year, the Accord line of three- and four-door models sold 83,941 units.

Honda premiered its new 1800 cc model in September 1978, featuring a few minor improvements, and with that, the Accord's domestic sales volume grew again, reaching a one-year total of 94,986 units. Thanks to the Accord, an industry newcomer was able to consolidate its foothold in Japan's compact-car segment.

In a move designed to cultivate a market in the U.S., Honda began exporting the three-door hatchback in May 1976, right after the car's introduction in Japan. That year, the Accord sold 18,643 units in the U.S. Sales volume experienced dramatic growth the following year, with sales totaling 75,995 units.

"When we brought the Accord evaluation car to American Honda (AH)," Kizawa said, "Mr. Munekuni [in charge of sales as corporate director of AH] and the engineering staff raved about the car, saying it would be the next big thing after the Civic." However, the plan to export the four-door version had to be postponed following a decision at the evaluation meeting that the 1600 cc engine was not powerful enough for American four-door sedan buyers. Subsequently, a new model was developed, providing better dynamic performance with increased displacement of 1800 cc. Honda began exporting the upgraded sedan in September 1978, winning considerable praise from U.S. customers. As a result, combined sales of three- and four-door Accords grew rapidly, reaching 120,841 units in 1978.

The Accord thus began its evolution as the standard compact car for the American market. In fact, it was soon so popular that people did not really mind having to pay a little extra for it. Thanks to the Accord's success, Honda's market grew steadily in the U.S., and the company cemented its position overseas as a premier auto manufacturer.

The Challenging Spirit of Honda

1990 - 1999
  1. The Birth of Twin Ring Motegi / 1997The Birth of Twin Ring Motegi / 1997
  2. Entry to Champ Car Racing / 1994Entry to Champ Car Racing / 1994
  3. Odyssey / 1994Odyssey / 1994
  4. Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992Establishment of Honda Taiyo, Kibo-no-Sato Honda and Honda R&D Taiyo / 1992
  5. Hosting Hosting "Orei-no-kai" / 1991
  6. The NSX / 1990The NSX / 1990
1980 - 1989
  1. The VTEC Engine / 1989The VTEC Engine / 1989
  2. Honda EV Plus: The Dream of an Electric Vehicle / 1988Honda EV Plus: The Dream of an Electric Vehicle / 1988
  3. An Automated Line for Painting and Coating / 1988An Automated Line for Painting and Coating / 1988
  4. Four-Wheel Steering System (4WS) / 1987Four-Wheel Steering System (4WS) / 1987
  5. The Airbag System / 1987The Airbag System / 1987
  6. The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983The ZE Engine (GX110 / 140 / 240 / 270 / 340 Series) / 1983
  7. Formula One Entry / 1983Formula One Entry / 1983
  8. Development of Honda's Franz System Car / 1982Development of Honda's Franz System Car / 1982
  9. The World's Smallest Welding Line / 1982The World's Smallest Welding Line / 1982
  10. Transfer Lines for Modular Components / 1981Transfer Lines for Modular Components / 1981
  11. The Car Navigation System / 1981The Car Navigation System / 1981
  12. City / 1981City / 1981
  13. The F200 The F200 "Komame" Mini-Tiller / 1980
  14. Establishing Honda of America Manufacturing / 1980Establishing Honda of America Manufacturing / 1980
1970 - 1979
  1. The Oval Piston Engine / 1979The Oval Piston Engine / 1979
  2. Returning to the World Motorcycle Grand Prix / 1979Returning to the World Motorcycle Grand Prix / 1979
  3. The HR21 Lawn Mower / 1978The HR21 Lawn Mower / 1978
  4. Creating Hometown Forests / 1977Creating Hometown Forests / 1977
  5. The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977The ME Engine (G100 / 150 / 200 / 300 / 400 Series) / 1977
  6. Introducing the Accord / 1976Introducing the Accord / 1976
  7. CG125 / 1975CG125 / 1975
  8. Establishment of Honda Engineering / 1974Establishment of Honda Engineering / 1974
  9. Company Leaders Honda and Fujisawa Retire; Kawashima Assumes Presidency / 1973Company Leaders Honda and Fujisawa Retire; Kawashima Assumes Presidency / 1973
  10. Announcing the Civic / 1972Announcing the Civic / 1972
  11. Introducing the CVCC / 1972Introducing the CVCC / 1972
  12. Holding All Honda Idea Contests / 1970Holding All Honda Idea Contests / 1970
  13. Launching the Office of Safe Driving Promotional Operations / 1970Launching the Office of Safe Driving Promotional Operations / 1970
1960 - 1969
  1. The Dream CB750 FOUR / 1969The Dream CB750 FOUR / 1969
  2. Launching the Honda 1300 / 1968Launching the Honda 1300 / 1968
  3. The Hondamatic Transmission / 1968The Hondamatic Transmission / 1968
  4. Entering the Auto Market at Last / 1966Entering the Auto Market at Last / 1966
  5. The E300 Portable Generator / 1965The E300 Portable Generator / 1965
  6. Formula One Entry / 1964Formula One Entry / 1964
  7. Kyoto: Celebrating the Company's 15th Anniversary / 1963Kyoto: Celebrating the Company's 15th Anniversary / 1963
  8. Establishing Belgium Honda / 1963Establishing Belgium Honda / 1963
  9. Launching the S360 and T360 / 1962Launching the S360 and T360 / 1962
  10. Employing the Employing the "My Record" Project and Expert Certification / 1960
  11. The R&D Center Goes Independent / 1960The R&D Center Goes Independent / 1960
1950 - 1959
  1. Establishing American Honda Motor Co. / 1959Establishing American Honda Motor Co. / 1959

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