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- Launching the Office of Safe Driving Promotional Operations
- Handing out Safety (Story)
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| Handing out Safety |
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Through the activities of the Safe Driving Promotion Operations, Honda had propagated the concept of protecting customers from accidents by providing personal care at its dealerships. The phrase "handing out safety" was born out of this spirit, in reference to the dealers" desire to advise their customers about safe driving. Since November 1970, Honda motorcycle dealers in Japan have implemented their own talks using "Safety Points," a booklet packaged along with the vehicles for use in product delivery. Currently, dealers give simple instructions on driving technique to beginners, and encourage their customers to participate in the Honda Riding School. The dealers also strive to improve themselves by obtaining the Instructor's Certificate from the Motorcycle Safe Driving Promotion Committee, which is given to those who pass the committee's official test. Honda auto dealers are also involved, employing the Safety Coordinator System in place since 1994. Through this program, salesmen participate in safe-driving classes and answer customer questions. Also under way is a plan to train salesmen to provide technical instruction on safe driving. Activities continue to unfold, enabling Honda to "hand out safety" on a one-to-one basis. As the safety features of the automobile (the hardware) continue to improve, so does the "software" that accompanies it. The goal is being met, and drivers everywhere are experiencing the degree of safety that driver education provides. |
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