A Sports Festival of Dreams and Brains Evolves into "I-Con"

On July 1969, at the annual Sports Festival held at Sayama Factory (presently Sayama Plant), a gigantic ball appeared at the Idea Corner, which was a kind of a parade that featured people wearing costumes.... Read more ...

Mr. Honda (third from right) participated in Sayama Factory's sports festival, which led to the start of I-Con. He enjoyed himself with his employees at the Idea Corner. (Photo courtesy of Yukio Tanabe)
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