Launching the Honda 1300 (1968)



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Let's develop a World-Class Car!

"This won't work! Change the design right away!"
Soichiro Honda, then the president of Honda, was a veritable fountain of ideas, issuing his instructions for one design change after another.
Hideo Takeda, who was in charge of frame design for what was to be Honda's first full-featured small passenger vehicle, attempted his reply. "I hear what you say, Mr. Honda. But they are about to start mass production at Suzuka, so to make additional design changes would only bring chaos to the line."
Soichiro's face turned beet-red. "Damnit!" he shouted. "Chaos on the line is nothing compared to what our customers would have to suffer. Can't you understand that? Now, go to Suzuka and take care of it, right now!" He was resolute that the design changes be made.

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 Launching the Honda 1300 (1968)

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