Honda Worldwide

Closer to the Customer

<<	1. Supporting Retail Dealers in Their Sales Efforts
<<	2. Winning Loyal Customers through the SF Network
<<	3. Pursuing a Scientific Approach to Sales
<<	4. Sales Offices: Uniting the Retailer-Based Sales System
<<	5. A Thorny Path: Fostering Retail Dealerships
<<	6. Creating the Ultimate Sales Network
<<	7. SF, HSR, and Honda Used Cars: A Major Shift in Roles
<<	8. Closer to the Customer

Every sales strategy must change with the times. Since the goal of every sales activity is to meet customer needs, the sales plan and the sales networks must fit the current situation.

However if that is so, are there any values that are constant and reflected in every strategy? According to Kawashima and Tamotsu Nakano (former company director of Honda Motor), Fujisawa always had two things in mind from the viewpoint of the company's role as a manufacturer.

The first was to achieve a closer relationship with the customer. To do so, the company had to think of ways of selling better, more affordable products and providing better service. This would be done by refining distribution and service channels.

The second point was to motivate retail dealers so that they could grow together with Honda, and determine what should be done as a manufacturing company to achieve those objectives.

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