Spurred by the success of recent marketing efforts of its tillers and outboard marine engines, Honda's Power Products Division began in 1963 searching for ways to expand its lineup of generator products. Electrical appliances were coming into general household use, and leisure activities were enjoying increased popularity. Thus, there was an emerging need for portable generators, and it was widely anticipated that Japan's manufacturers would develop products in response to consumer demand.
Home
> About Honda > Heritage
>Honda History >Challenge