In June 1963, a company newsletter set forth the details regarding a special contest, in which the employees could come up with ideas for an event commemorating the 15th anniversary of the company's founding. The contest's basic objective was as follows.
To celebrate the 15th anniversary of the company's establishment, we will hold a commemorative ceremony and event, the concept of which is to be proposed by the employees. The point is to foster the energy of all Honda Motor employees, to enhance their sense of mission in the company, and to advance to a new phase as a rapidly developing organization.
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