The Concept of a “People’s Car”

“A four-seater with a top speed of 100 km/h, priced at ¥150,000*: this was the description of a car foreseen in an executive summary from the “People’s Car” concept, a promotional program announced by the Ministry of International Trade and Industry in May 1955....
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Honda’s S360 sportscar was unveiled on June 5, 1962, during the 11th National Honda Meeting General Assembly held at Suzuka Circuit, the construction of which was still under way.
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